I was brought in to help Urban Dictionary implement a brand revision and expand their e-commerce presence. I worked with Urban Dictionary’s founder to implement a new design vocabulary defined by a team of designers at Big Human NY. We worked each day to refine UI elements and front-end systems to create experiences that are firmly of Urban Dictionary. Because Urban Dictionary has great traffic, we were able push our changes live to production each day and immediately measure the effect on generating key button clicks and impressions. Today Urban Dictionary is larger than ever with over 1M unique daily page views.
Front-end engineering and design consulting